If you take a look at the New Year’s resolutions you made for 2019, they’ll likely contain some financial ones, ones where you plan to have a more profitable year. And, if you are a business owner or work in marketing, consider adding this resolution to your list: “I’m ditching SEO gimmicks for good.”
When SEO was new, companies could toss up a piece of content that included word-for-word keywords and reap the benefits. As Google’s algorithm evolved and competitors began their own SEO efforts, companies then needed to tweak strategies, but they could still hire someone to churn out some pretty cheap, keyword-laden content to score SEO wins. They could still post guest-written content without reviewing it for quality; they could use (and be rewarded for) gimmicks.
The fact is it’s no longer possible in 2019—not by a long shot. Here are four things you may need to do differently in 2019 and beyond (if you aren’t doing them already!).
Vet guest posters carefully
To consistently post new content on a website, plenty of companies allow guest posts to be written—and you can still do that. Google has updated its search quality rating guidelines, though, and one noticeable change is that raters (real human beings who review websites for Google) should be looking beyond just the reputation of the website and also reviewing the reputation of the content creators.
So, who are these guest posters on your site? How are you vetting them? What else are they publishing online? Is it content you’d be proud of?
Also, build up your own content creation reputation by publishing your own guest posts—making sure they’re posted on reputable sites.
Recognize how content is a new kind of king
Content has been king online for quite some time now, but the rules to reign are evolving. So, it’s important to make your existing content work even harder in 2019 and beyond.
How? Consider shifting from posting a few shorter posts to creating in-depth long-form posts that provide relevant information to your target audience. Enhance it with images, videos, FAQs, checklists, and more. Also, enhance your services and location pages in the same way, adding informative FAQs, checklists that help people make choices, and testimonials from your best customers.
Expand your perception of online reviews
Online reviews are crucial for local SEO; that hasn’t changed. But, the standards of what’s needed are higher than ever before.
A couple of years ago, you might have worked to ensure you had a steady supply of Google Reviews being posted—steady, not a flood of them that might trigger a red flag in Google’s algorithm—and then you could check that item off your list.
In 2019, it’s not just about Google Reviews anymore. And it’s not just about Google Reviews and Yelp anymore, either. It’s important to have real diversity in review sites. And, here’s where the “toss the gimmicks out for good” part really comes in. We believe that, going forward, you will need consistently good reviews—and, to make that happen, you need good products, good service, and good people.
Enterprise Architecture & ERP Implementation Governance
Transitioning complex organizational workflows into scalable ERP modernization architectures requires systematic alignment between core operational processes and underlying digital infrastructure across all operating subsidiaries. When executing enterprise deployments within intricate multi-entity business environments, organizations must rigorously prioritize data normalization, chart-of-accounts standardization, and unified telemetry architectures. Establishing resilient, pre-configured integration boundaries across legacy application estates directly eliminates technical debt while ensuring end-to-end data integrity across high-frequency transactional lifecycles. Cross-functional governance committees—uniting financial controllers, supply chain leaders, and enterprise technical architects—remain indispensable for maintaining strict configuration discipline and curbing procedural fragmentation across regional operating units.
Beyond core transactional execution, enduring platform longevity depends on deliberate organizational enablement and continuous operational validation across all stakeholder tiers. Implementing isolated sandbox environments, automated regression testing frameworks, and formalized release cadence protocols enables business units to absorb continuous platform enhancements without introducing unexpected downtime or operational friction. Enterprises that deliberately pair proactive telemetry monitoring with targeted role-based training programs consistently achieve accelerated user adoption, compress post-go-live stabilization horizons, and maximize the long-term return on strategic technology investments. This disciplined operating model provides the institutional agility needed to scale operations predictably.
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