Brand equity has always been a significant focus for B2C companies — however, it is also an important performance metric for the B2B sector. Yet, “25% of B2B CMOs consider Brand Awareness an important marketing metric, only 15% believe Brand Equity is important.”
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Health technologies encompass all the devices, medicines, vaccines, procedures and systems designed to streamline healthcare operations, lower costs and enhance quality of care. Many healthcare executives are eager to get started on new projects that will give them an opportunity to test out some of the new innovations others in the industry have engaged in.
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Globalization is no longer assured as the world’s people circle the wagons. They’re looking for cover, looking for protection, getting ready to defend themselves…
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For a successful business, it is very crucial that its marketing is done right. Customers are the only reason that makes a business exist…
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ERP systems have evolved over the years, and as businesses have become more savvy in their ERP usage, they demand more features for improving…
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Business owners and management teams often must make tough decisions about how to manage operations in their organization, and one of the decisions that…
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As we mention often in our blog posts about enterprise resource planning software, it is a complex system designed to help businesses manage their…
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Technology and the speed of innovation continue to push manufacturers to deliver products to market at an increasing pace. Explore the 7 emerging trends…
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